Know
Most of us carry our smartphones with us everywhere we go
The younger you are, most likely to own a smartphone
We use credit cards, smartphones, wireless carriers, social networks and other apps because they are convenient. “Once we commit, we’re captured







Want to know
What is the difference about mobile shoppers now than in past years.
Are there more mobile shoppers now since all phones are now becoming smartphones













Learn
29% of smartphone owners are “mobile shoppers”
22% using phones to scan barcodes for prices.
71% of app downloaders would be interested in an app that allows them to use their phone as a credit card
Credit cards weren’t very convenient to use, most places still don’t accept all credit card companies
We are starting to see our smartphones much, much more not as communication, but as buying machines.